This is a creative design communication studio.A colorful, neon-colored digital illustration of a monkey sitting on a rocky mountain peak, holding and looking at a dollar bill against a vibrant sky. Better view, better ideas, better design.

Creativity is
a messy jungle.

But from up here, the view is clearer.
I offer visionary creative direction &
pretty good design
to help your brand rise.

Your brand story is one click away. 🡒 Your call!

Colorful digital illustration of a banana with a gradient background.
A digital illustration of a banana, displayed with color-coded sections, set against a blue background.
A digitally illustrated banana with a color-coded heat map overlay on a blue background.

Commercial Work & Selected Clients →

  • Jordan Brand Design Research project. Two young men playing basketball on an outdoor court, one dribbling the ball while the other defends. A red Jordan jumpman logo is superimposed in the center of the image.

  • Jordan Brand & Chinese Youth Culture - Launching a global icon through the lens of resilience, identity, and youth-driven design. →

    DESIGN RESEARCH + BRAND POSITIONING

  • SANYUELI top regional skincare brand in China. Several white boxes with orange and black text, labeled as skincare lotion, arranged in a pattern casting shadows on a white surface.

  • Sanyueli: From Factory to Skincare Formula for the Chinese GenZ — grounded in science, styled for the next generations →

    BRAND STRATEGY + PACKAGING DESIGN

  • Two women, one on the left and one on the right, with the women on the right lifting her shirt to reveal her belly. Behind them is a large logo of 4 Zeal Shanghai Hip-hop dance studio.

  • 4 ZEAL – I helped a hip-hop dance studio chain energize China’s new generation of hip-hop lovers — with bold branding and social virality →

    BRANDING + BRAND COMMUNICATION

  • Design strategy and packaging for Tekanne. German Tea in China. Two boxes of Teekanne fruit tea with images of apples, mango, peach, and a glass of pink fruit tea on each box.

  • How to bring German tea to the kingdom of Tea? By turning it into a visual tasting lab. We made TEEKANNE a curious explorer of flavor — with a look that speaks to the senses.

    PACKAGING + COMMUNICATION STRATEGY

About me & this website

I spent 11 years in Shanghai, where I co-founded a brand design studio that helped global companies enter China — and helped Chinese brands find their soul.

Yes, I speak fluent Mandarin. Yes, it helped.

I don’t usually open with awards (but yes, there are a few). My work has been recognized internationally — but what matters is how it feels in the world. That’s the test of design.

I’m also an exhibiting artist and a visual experimenter active on social media and AI communities. I think with colors, test with narrative, and build systems that engage hearts just as much as minds.

Now I’m based in Bozen, Bolzano — designing between wild intuition and sharp strategy. This site is where my personal art experiments meet bold commissions. Welcome to both.

A carousel of the other [beautiful] things that I do, artworks.

Digital illustration of a human woman and a cyborg robot-like figure facing each other with their hands close but not touching, featuring vibrant, colorful, circuit-like patterns on their faces. This is the Synthetic Mind Blog, a creative AI blog.

Synthetic Mind Blog

What will be the application of artificial intelligence in 10 years? What visionary future, culture art role will play for the artist? This are the questions that I will try to develop while experimenting, with my taste, with my design abilities and with my gut feeling.

I am continuously developing and optimizing workflows for the use of AI in art and design, even though I present with artistic feel my work, I have plenty of experience in the commercial word, having helped many realities stand out with their branding.

SO don’t be shy, if you want to embark in a design consultancy journey or have a talk on how we can optimize your creative workflow, send an email into the Email Juicer! I read and reply to all!

A pink paper shredder with shredded emails and papers flying around and coming out of the top, creating a chaotic scene on a textured orange background.