This is a creative design communication studio.A colorful, neon-colored digital illustration of a monkey sitting on a rocky mountain peak, holding and looking at a dollar bill against a vibrant sky. Better view, better ideas, better design.

Creativity is
a messy jungle.

But from up here, the view is clearer.
I offer visionary creative direction &
pretty good design
to help your brand rise.

Your brand story is one click away. 🡒 Your call!

About me & this website

I spent 11 years in Shanghai, where I co-founded a brand design studio that helped global companies enter China — and helped Chinese brands find their soul.

Yes, I speak fluent Mandarin. Yes, it helped.

I don’t usually open with awards (but yes, there are a few). My work has been recognized internationally — but what matters is how it feels in the world. That’s the test of design.

I’m also an exhibiting artist and a visual experimenter active on social media and AI communities. I think with colors, test with narrative, and build systems that engage hearts just as much as minds.

Now I’m based in Bozen, Bolzano — designing between wild intuition and sharp strategy. This site is where my personal art experiments meet bold commissions. Welcome to both.

A carousel of the other [beautiful] things that I do, artworks.

Colorful digital illustration of a banana with a gradient background.
A digital illustration of a banana, displayed with color-coded sections, set against a blue background.
A digitally illustrated banana with a color-coded heat map overlay on a blue background.

Commercial Work & Selected Clients →

  • Jordan Brand Design Research project. Two young men playing basketball on an outdoor court, one dribbling the ball while the other defends. A red Jordan jumpman logo is superimposed in the center of the image.

  • Jordan Brand & Chinese Youth Culture - Launching a global icon through the lens of resilience, identity, and youth-driven design. →

    DESIGN RESEARCH + BRAND POSITIONING

  • SANYUELI top regional skincare brand in China. Several white boxes with orange and black text, labeled as skincare lotion, arranged in a pattern casting shadows on a white surface.

  • Sanyueli: From Factory to Skincare Formula for the Chinese GenZ — grounded in science, styled for the next generations →

    BRAND STRATEGY + PACKAGING DESIGN

  • Two women, one on the left and one on the right, with the women on the right lifting her shirt to reveal her belly. Behind them is a large logo of 4 Zeal Shanghai Hip-hop dance studio.

  • 4 ZEAL – I helped a hip-hop dance studio chain energize China’s new generation of hip-hop lovers — with bold branding and social virality →

    BRANDING + BRAND COMMUNICATION

  • Design strategy and packaging for Tekanne. German Tea in China. Two boxes of Teekanne fruit tea with images of apples, mango, peach, and a glass of pink fruit tea on each box.

  • How to bring German tea to the kingdom of Tea? By turning it into a visual tasting lab. We made TEEKANNE a curious explorer of flavor — with a look that speaks to the senses.

    PACKAGING + COMMUNICATION STRATEGY

A pink paper shredder with shredded emails and papers flying around and coming out of the top, creating a chaotic scene on a textured orange background.

I am continuously developing and optimizing workflows for the use of AI in art and design, even though I present with artistic feel my work, I have plenty of experience in the commercial word, having helped many realities stand out with their branding.

SO don’t be shy, if you want to embark in a design consultancy journey or have a talk on how we can optimize your creative workflow, send an email into the Email Juicer! I read and reply to all!